The right list is the key ingredient to successful real estate marketing. We want to help you build the right list. With a little effort on your part you can, and will, be assured of the highest return on investment… no question!
Let’s face it! The right list is a list of anyone who will personally endorse you and/or your services… anyone. 20% of those you know will refer you without asking and 20% will never refer you, regardless. That leaves 60% of the people you know that will refer you if you simply ask.
If you truly understand the principles of good marketing, you will know your list must be built by you! Not purchased… there is room for that list elsewhere.
We believe you can build your Book of Business beyond expectation by spending a few hours initially creating the right list… then by adding to it every time you meet someone face to face.
Focus on that. Never stop thinking about it. Own your market!
The better your list, the better The Stay In Touch Follow-Up System® will work for you!
Where to begin?
Below is a list of categories to help you get started. It will surprise you how many people you know and how easily it comes together.
So sit aside one evening, commit… and begin!
Add fellow Realtors to your list. They send you referrals, too. Remind them to think of you the next time they have someone coming your way! It's smart promotion!
