For gaining real estate leads, closing transactions and, in general, building your Book of Business the humble postcard is still the smartest approach to marketing.
Despite the 3200-3400 marketing pieces and total proliferation of numerous marketing pieces one sees each and every day, postcards targeted to customers and clients remains the most convenient and effective methods of advertising.
Postcards stimulate response and deliver results…. Especially when coupled with a plan. With no plan you may be doomed for frustration and ultimately, failure.
Postcards give professionals the best opportunity to reach his or her target market…and, from that market comes far better leads. True professionals will tell you: understanding and implementing a good real estate postcard marketing plan will generate far more good prospects than the numerous lead generating “gimmicks” on the market today.
Postcards will build an arsenal of real estate leads who took the time to call YOU…because they now know you are out there and they have a real estate needs. They are not merely looking…and don’t want an agent to call them. They took the time to call you…or, found you when you directed them to your website.
How do you make it happen? How can you make postcards talk to the recipient?
We at Stay In Touch® have helped you double your income by providing the proven System® to Stay In Touch® with every person you meet face- to- face. Not a printing company who simply wants to sell you a postcard, Stay In Touch® now offers real estate marketing postcards that target the audience you want to target to generate more new business.
It has been proven: the largest majority of buyers and/or sellers of real estate use the first agent they talk to. You must find a way to have them call YOU!
Real Estate postcards make that happen. The close is up to YOU.
Hands down, FREQUENCY is better than REACH. Repetition is key in staying in touch…and, in Direct Response mailings.
Recognize that not every person whom you will reach is ready to buy … or sell… today. But they will do so in the future. You must stay credible in their minds…and, you do that by repeat mailings.
We all are guilty: putting things off. They will also…so, if you “let them down”, someone else will step in.
Consistency makes you recognizable… so send a postcard often!
Just as FREQUENCY is all important, don’t forget to direct your efforts to the market you want to serve. Not only will you be better at servicing them, you become known as the EXPERT in the arena.
Direct Response or Direct Mail postcards allow you to do just that. Farming your real estate market works. If new to the industry, find your niche…then market to it specifically and frequently. Whether already home owners and you want to be known as a Listing Agent or first time buyers where you target renters, find your mark and go directly for it.
Nothing can get you to your audience like real estate postcards sent frequently and to your target for anywhere near the cost of a simple postcard. Nothing!
We are not a print company…our sole product is devoted to your success, not to the sale of postcards We offer a complete turnkey solution We offer list selection tools to create a list tailored to your campaign wants and needs We are committed to helping you realize: you get better response mailing to 400 persons six times than to 5000 persons one timeOur service pricing includes: set-up, printing, personalization, quick turn around, access to targeted lists, addressing and postage.
We make Direct Response Real Estate Marketing Easy!
Keep it simple: customers are overloaded with visual clutter. Messages that lead your potential customer wanting more is best. Postcards need to be memorable and worth keeping… often your first impression made.
Target Your List: for example, if a new person to your farm area doesn’t get a postcard from you, they will from a competitor. That's a promise!
Postcards open the door and are seen as a personal greeting, making a recipient feel special.
Postcards make your message "sing". They are a call to action like a mini billboard. They are remembered and should be part of a larger marketing effort, perhaps alerting your buyer that you will be calling or sending an email.
Postcards give flexibility of message and of target. When done right, numbers sent can go up. Messages should:
Postcards keep you in the public eye. People deal with people they know, like and trust. Postcards let potential customers know you are in the business and that you are ready to do business.
Postcards can be used in numerous, imaginative ways such as handouts. Good postcards are kept…and, remembered.
