Stay In Touch® Blog

How To Create A Mailing List: Building Relationships 101

How To Create A Mailing List: Building Relationships 101 Where should you begin when creating a mailing list? The answer is easier than you may think. Keep reading to find out how to create a mailing list the right way. The better your mailing list, the better chance you have of retaining business, getting repeat business and receiving referrals. Yes, a list can be purchased, and this is probably the easiest way, but, my experience has taught me that this is not the best way. Continue reading →

Follow Up With Your Clients: Staying In Touch 101

Follow Up With Your Clients: Staying In Touch 101 Today I want to talk with you about the importance of staying in touch with your clients; that is, to take a look at the underlying principle. If you aren’t following up with your current and past clients, this article will show you why and how to start staying in touch! Look around you – we’re suddenly in the midst of probably the greatest consumer attention crisis in U.S. economic history. We are over-communicated and over-marketed Continue reading →

What Every Real Estate Marketing Plan Needs: Referrals 101

What Every Real Estate Marketing Plan Needs: Referrals 101 How do you get a constant stream of referrals? The first question I would ask you is, “How many referrals do you want?” Or even a better question would be, “How many referrals can you handle?” Notice that keyword "handle.” You might say to me, “I want a thousand referrals a year!” But then the question I’ll ask is, “Can you handle a thousand referrals a year?” What do I mean by “handle?” Simply put, you Continue reading →

How To Be A Successful Real Estate Agent: Focus

How To Be A Successful Real Estate Agent: Focus If you rely solely on new clients to build your business, as the vast majority of real estate agents do, then you are missing one of the most powerful tools to build and maintain your business through both the boom times and the slow times. Recent studies concluded that 88% of buyers purchased their home through a real estate agent and, 73 percent of purchasers would buy again from the same agent, but only 12 percent Continue reading →

CRM For Realtors: Introducing Stay In Touch More®

CRM For Realtors: Introducing Stay In Touch More® Stay In Touch | MORE is a CRM for Realtors that equips you, the ever diligent Realtor, with everything needed to stand out, stay in touch, and grow your business in new ways. It is designed to help professionals like you create loyal clients and customers faster and easier than ever… adding a new dimension to your monthly mailings. Hard copy print items have not, contrary to the opinion of some, become obsolete. As a matter of Continue reading →

Are You Missing Out On Referrals?

Are You Missing Out On Referrals?Do a good job, provide stellar service and numerous referrals will instantly start pouring in, like magic!  How often have you heard that same advice from business coaches and managers? While it is incredibly important to always do the very best job you can… and will increase word-of-mouth reputation building and some referrals, the number of referrals don’t always match that superb effort. Another piece of advice is to simply ask for referrals, but how often do you remember to Continue reading →

Welcome to Our Blog!

Welcome to Our Blog! My name is Gail Boswell, President and Owner of Stay In Touch®, Inc. I have seen real estate market highs and market lows. I have seen fads fade, good ideas and bad ideas come and go. I remember real estate way before we were writing blogs and sharing listings on social media. And, like you, I have watched the market place change, and I, too, have worked to evolve with it. As an agent many, many years ago, I instantly recognized Continue reading →